We took a deep dive into the car-buying customer journey, and found a great piece of research from www.thinkwithgoogle.com which detailed the car-buying process of one consumer through 900+ digital interactions.
This study influenced our approach to marketing Anderson-Weber, and supported their low pressure sales model. With the majority of the car-shopping process moving online, and increasingly on mobile, it’s crucial that Anderson-Weber be there, when the buyer is ready.Visit Website
Ashley's Trip Journal
The winner of the Epic Rav Trip documented and published her trip through a Trip Journal website. Live posting daily recap videos and photos of her trip.
Each day was promoted through Anderson-Weber’s social media channels.Visit Website
While a car dealer like Anderson-Weber has access to a great library of photos from their manufacturers, it was important to tell the story of these vehicles from a local lens.
Instead of seeing a vehicles in the mountains of Colorado, we used photography to tell the stories about the daily lives of customers in the local community, around local landmarks. Photos taken in the market, that connect with with customers from the market.Visit Website