The Midwest Girl® is a brand founded upon paying homage to small town roots. The owners, who are sisters, truly live the brand. When we first met, they had a strong product offering and a great story to tell. Our job was to capture, articulate, and deliver that message in a truthful way through content creation and a digital marketing strategy. The goal was to build their audience of Midwest Girls, and the results have been as strong as their midwestern roots!