We formulated a strategy to modernize the Log Cabin’s brand and appeal to a new generation of consumers. As Galena’s oldest and longest running dining establishment, we had the challenge of freshening their identity and at the same time honoring their history, and authenticity. To accomplish this, we took the charm of their unique style, and brought it to the digital space, with the use of textures, bold typography, playful graphics, custom photography, and copywriting.
